Artists:
Katarzyna Balug
Christopher Reynolds

Dates:
June 13 – July, 2009
Open by appointment and sometimes on Saturdays from 11-2
call 213.626.2854

Contacts:
Christopher Reynolds at 949.887.4065 or crey01@aol.com

Location:
340 E 3rd Street (relocated from 309 Pine Ave)
Long Beach, CA 90802
PhantomGalleriesLA.com

Detail:
Phantom Galleries LA is pleased to present an installation by Los Angeles-based artists Katarzyna Balug and Christopher Reynolds. Market examines the experience that occurs prior to food consumption. The decision about what to eat is influenced by marketing and package design in gourmet and budget stores alike. Balug and Reynolds observed that these design patterns tend to direct our attention away from what is actually inside the box. In response, they developed an installation that reflects patterns found in both consumer markets. Located in Downtown Long Beach, this storefront plays the role of both a gallery exhibition and an everyday shopping environment. The interactive installation includes posters of photographed products, hand-drawn prints, paintings, and a book series, which all narrate this experience of consumption.

Market is inspired partly by Alan Watts' essay "Murder in the Kitchen", which describes the contemporary tendency to so ritualistically anticipate the future that the present passes by unnoticed. Balug and Reynolds react with a reference to our contemporary relationship with food, examining the proposition that the anticipation of the meal is better than the meal itself.

Please contact the Gallery for hours as they are subject to change.
Private viewing available by appointment.

For further information and images please contact Christopher Reynolds at 949.887.4065 or crey01@aol.com

Partners:

The Long Beach Redevelopment Agency is proud to partner with Phantom Galleries LA, not only to revive empty storefronts along our major corridors, but also to showcase the arts and build a sense of community and culture in our Downtown," said Craig Beck, Executive Director of the Long Beach Redevelopment Agency. LongBeachRDA.org